Poe Sales & Marketing

Why almost every pair of jeans has a zipper that says ‘YKK’

If you look closely at the zipper on your pants right now, odds are that it has 3 letters engraved on the tab: "YKK." But what does it mean?

8 of the Top Marketing Challenges Marketers Continuously Face [New Data]

Uncover what professionals say their top marketing challenges are, and the opportunities that come along with them.

How To Speak McKinsey: 15 Key Phrases To Pass Yourself Off As A Top Management Consultant

Maybe you want to sound like a $5,000 a day strategy consultant. Maybe you think if you sound like a McKinsey consultant the CEO will suddenly pay attention to what you're saying. Or maybe you have consultants swarming all over your offices, trying to work out how to cut enough costs... to [...]

What is Digital Signage?

We live in a digital age. The cloud is full of all kinds of software, tools, information and communication. Not only that, even traditional sales and marketing tactics have moved into a digital for…

DIY: How To Market Your Small Business In Any Economy

As a small business owner, you may wonder how you can market your brand and products, and get results. Have you thought about inbound marketing?

15 Of The Worst QR Code Fails Of All Time

GilletteWhile is actually a pretty smart way to get people to actually scan the dreaded QR code, the phenomenon is often so poorly executed that it has become a joke in the industry. There's even a Tumblr titled "Pictures of People Scanning QR-codes" that boasts zero imagesBrad Frost and Craig Villamor, friends and a mobile web strategist and a principal architect at Salesforce .com, respectively, started a blog called "WTF QR Codes" that is entirely dedicated to the worst of the…

The sales + marketing love story you really want

Merging Marketing and Sales to Improve Your Business

Although sales and marketing teams often work side-by-side, your business would benefit from merging marketing and sales into a power-duo.

Marketing and Sales: Will They or Won’t They?

Our industry has been talking about sales and marketing misalignment for a long time, and for good reason. Eighty-three percent of “World-Class” sales organizations identified in our annual sales effectiveness study say that sales, marketing and customer service are aligned on their customers’ needs and...

How to Maintain Sales & Marketing Alignment in a Remote Setting

Are you worried your marketing and sales team are misaligned? Is that anxiety doubled now that you’re working in a…

Sales & Marketing Alignment from an Insider

Yes — lead definition, digital scoring, marketing automation, qualification, recycling, service level agreements, closed-loop reporting…

Key steps to get revenue from sales and marketing alignment

Smarketing. It’s the new buzz term for Sales and Marketing alignment. Learn the key steps to increase the maturity and corresponding benefit from Smarketing.

9 Questions for Marketing and Sales to Avoid ‘Terrible’ Leads

9 Questions to Ensure Marketing and Sales Alignment

How a Marketing and Sales Funnel Works to Attract and Convert More Customers

Is it a marketing funnel or is it a sales funnel? It really is both. Both need to work together…

8 Things I learned from Noah Kagan about Sales, Marketing and Hiring

Meeting randomers from the internet can be either scary or fun. In the case of conferences like SumoCon in Austin a couple of weeks ago it was very funWhat is SumoCon?It’s a new conference by the guys over at Appsumo to focus on your business. Considering I’ve been following, and buying from them for years, the conference was pretty much a no-brainer. Noah Kagan, the Chief Sumo, shared some wisdom around marketing, building teams, organization, etc.Here’re the 8 takeaways I…

4 Secret Weapons for Sales Enablement

ENOUGH with the vague advice about sales/marketing alignment, & the buzzword-happy blogs that accomplish nothing. Make it really happen.